Frequently asked questions

Expect to spend between $3,500 and $5,000 to launch your first product on Amazon US properly. This covers your initial inventory (300–500 units), air freight, basic branding, and your first month of PPC advertising.

Many founders underestimate the "cash gap" between paying a manufacturer and receiving a payout from Amazon. If you start with only $1,000, you will likely run out of stock just as your product gains momentum, killing your ranking. We recommend having an additional $2,000 in reserve specifically for your first reorder. A common mistake is spending 80% of your budget on inventory and leaving nothing for marketing; without PPC spend, your product will sit invisible in a warehouse.

Yes, selling on Amazon USA from India carries significant financial risk, primarily through inventory capital and marketing spend. If your product does not sell, your capital is locked in physical goods sitting in a US warehouse with mounting storage fees.

The biggest mistake we see founders make is ignore unit economics. They calculate shipping and product costs but forget to account for 15% referral fees, $5–$8 FBA fulfillment costs, and high CPC (cost-per-click) bids that can reach $3 per click in competitive niches. If your gross margin is less than 70%, you have almost zero room for error. Another risk is regulatory compliance; shipping supplements or cosmetics without proper FDA labeling can lead to your entire shipment being destroyed at the border.